new lids for sick skids: sweet protection joins 2w

We’re stoked to have Sweet Protection on board with the Giant 2W Enduro. We take a look at who they are with Brook Daly from Wide Open.

Sweet Protection is a brand founded in the mountains of Norway in 2000 by a group of passionate cyclists, skiers, snowboarders and paddlers who were frustrated with the sub-quality gear available to them on the market.

You’ll see Sweet Protection in the Tour De France peloton or on the Ski Freeride World Tour

“Since then, they’ve made it their mission to create the best possible helmets and protection products for their sports, blending industry-leading innovation with the finest craftsmanship available.” says Brook, “you’ll see Sweet Protection in the Tour De France peloton or on the Ski Freeride World Tour”.

Anyone involved with White Water paddle would have no doubt seen the brand, where it leads the helmet category. But now’s the first time you’ve also been able to buy their highly regarded ski helmets, bike helmets, eyewear and body armour in Aotearoa.​

Four of the top ten safest helmets according to Virginia Tech’s independent testing, are Sweet Protection.

“Not only are they well built, comfortable and easy on the eye, they’re designed to be best in class” In fact, four of the top ten helmets according to Virginia Tech’s independent testing, are Sweet Protection.

“The Norwegians share the same sense of adventure that we Kiwi’s have” says Brook “and it makes for a perfect fit with the 2W Enduro''. Making the best safety equipment so you can focus on the fun and challenges of competition with mates - seems like a good partnership to us.

So what is Sweet Protection looking forward to most?

​“We can’t wait to see 2W racers getting hands on with this brand and experiencing it for themselves.” says Brook “But all in all, we’re just excited to be a part of the stoke and the good times that the 2W always brings to town!”